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Wednesday, September 3, 2008

Four Tips for Sponsoring Your MLM Prospects

mlm downline organizationYou have prospects for your MLM / network marketing business. You are calling them, sending email, perhaps even mailing out information packets in hope of sponsoring them into your business.
This is the life of your network marketing business – working your leads. Working your leads can become discouraging, unless you understand how the sponsoring process really works.
Here are four helpful tips that will help you along with your sponsoring.
1) The time your prospect inquired might not be the right time for them to get involved. The right time can come months later. Life events sometime get in the way of your prospects, and they may need time to get to the point where they are ready to start their home business. Never give up on a good prospect. One of my top business builders signed up three years after our initial contact.
2) Set up a system to send out occasional reminders and follow-ups to your prospects. Some MLM companies have autoresponder sequences set up just for this purpose. Add your own personal (non-automated) follow-up from time to time as well. This can be a quick email, or perhaps a brief phone call.
3) Each prospect has their own agenda, and their own reasons to inquire about a home business. Be sure to put the “YOU” in your approach, and find out what they want in a business. If you know what they are looking for, you can show them more effectively how your opportunity can be the answer.
4) Don’t get discouraged. It takes time to make everything work. The key: get all the good prospects you can and do consistent follow-up. The average network marketer probably gives up after 2-3 follow-ups. Stick with your MLM prospects for the long term if you want above average sponsoring results.

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