The Fastest Way to Build a Relationship with Your Network Marketing Prospects

In network marketing, we talk a lot about building relationships with prospects and downline team members. When someone joins our downline, we should get to know them and build a good working relationship. Building a relationship means getting to know them as friends and business associates, and caring about their success.
With prospects, however, you don’t have that much time. You may have just one opportunity to speak to them. You have to get right to the heart of the matter – in an effective way. If you don’t, they may move to the next home business opportunity and never look back. How can you approach and build a relationship with a network marketing prospect that quickly?
What Network Marketers Usually Do
When approaching a prospect for the first time, we usually have a tendency to talk about all the benefits of our opportunity. We present our wonderful products. We talk about all the great bonuses our compensation plan pays out. We point out the great vacations and luxury cruises our prospects can earn with the business. All of this is great, and certainly exciting. But is this what your prospects really want, or need, to hear?
What Network Marketing Prospects Want to Hear
The main reason that people buy anything, or start a home business, is to solve a problem or address a need in their life. Maybe the problem is a dead-end job they hate, and they want to build enough income on the side to leave the job. Perhaps the need is for money to buy a new car or boat. Whatever the reason, there is an underlying problem or need that is being addressed.
Why not point out problems that your business can solve? If you listen carefully to your prospect, they may tell you the reason they want to start a home business. If not, you can point out things that your business can help with. Make extra money to buy a new home. Pay off bills and become debt free. Provide enough extra income to take a really good vacation. Everyone has their own reasons and problems they want to solve. It is your job to listen and address these issues.

Tying it All Together
The bottom line is that prospects for your home business are really not interested in how great your company is, or the sizzle in your compensation plan. At least not in the beginning. What they want to know is HOW what you have can help solve a problem or address a need in their life.
Your objective is to listen carefully, ask them questions, and find out what their problems or needs are. Then, you can show them how your opportunity can solve those problems and address those needs. This is what they want to hear. In network marketing, this is the fastest way to build relationships with your prospects.