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Friday, October 17, 2008

Why Building Your Network Marketing and MLM Business Online Makes Sense

man with laptop sending email to MLM prospectsBuilding your network marketing or MLM business online can be the fastest way to grow your downline and make money. Many people start out working their business locally, then venture into the online world. Working with local prospects gives you a chance to learn about your products and answer common questions you’ll encounter later.
In the long run, the Internet is the place to be. You can reach more people and have more explosive growth if you go online. The key is getting prepared and having a plan.
Here are six great reasons to move your MLM business online, when the timing is right for you.
Your Prospects Come to You
Forget the old-fashioned method of building your MLM business by making a list and approaching all your friends and relatives. While some people can be successful doing this, most will find it difficult and discouraging. Working online, you can attract prospects that come to you and ask for information. This is one of the great advantages of building an online presence for your business. There is nothing wrong with approaching your friends and relatives when the time is right, but immediately after you sign up is not usually the best time.
You Can Aim for the Right Market
When you follow traditional teaching (making a list of 100-200 names and trying to recruit them), you will find many of those people will not be interested. You will spend a lot of time sorting and looking for ones that are. On the Internet, you can promote your business directly to people who are actually looking for a home business. You will need a web site which will help do the sorting and qualifying for you.
Easier to Deal with Objections
By setting up a personal web site and taking time to add good content, you can address many concerns about your business before they are even expressed. For example, some people think “pyramid” when they see the terms “network marketing” or “MLM“. You can address that effectively on your site. By the time you actually talk to your prospect, many of their questions have already been answered and objections have been eliminated.
You Are Not Limited by Time
Your prospects can visit your site and learn a LOT about you and your business, 24 hours a day. Your business is being presented when you are at work, and when you are sleeping.
Your Prospects Qualify Themselves
Prospects actually pre-qualify themselves because they have the option (if they are not interested) to just go away. This way, the people who actually contact you are really interested and worth taking time to work with. You won’t have to solicit or chase anyone.
Set Up Automatic Followups
You can set up an autoresponder system that will send your prospects followup emails on a regular basis. This does not take the place of you contacting them personally, but it does keep your business in front of them until they are ready to act.
These are a few of the benefits of building your network marketing or MLM business online. Coming soon – the nuts and bolts of getting all this done.

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