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Sunday, July 26, 2009

Is Online MLM the Way to Go?


Is online MLM a viable option for you to consider? I’m assuming you’re someone looking for a home business opportunity, or some way to make money from home. Entering the world of online MLM (multilevel marketing, also called network marketing) can be very profitable for you, so long as you understand a few basic principles going in.
When thinking about starting an MLM business online, know that MLM is a people business, and you’ll need to enjoy working with others and helping them start their own successful venture.
Contrary to what some say, online MLM is not an answer for people who want to make money without talking to anyone. Many have tried that, and numerous online recruiting systems have been created with the goal of letting the system do all the work, and nobody has to talk to anybody. These deals don’t last, because ultimately you still need the “human touch” in this business.
Think of it this way – working your business online helps you generate a lot more leads, and attract a lot more serious prospects than you usually can otherwise. However, you still must take time and contact your prospects and help them decide if your business is right for them. If they do sign up, you are obligated to do your best to help them get off to a good start. Don’t be deceived about this.
Another thing to consider – online MLM will require an investment of time and money for you to be successful. With so much competition out there, you simply have to find a way to get the word out about your opportunity. Paid advertising is the quickest option, although it can become quite expensive if you’re not careful.
If you have time, you can promote your business through participation in public message boards and forums, but this requires time and a good dose of patience. Your success won’t happen overnight. You’ll be engaged in a process where you are building your reputation online and showing potential prospects that you’re the “real deal” and not some scammer passing through looking for fast money.
All in all, choosing an online MLM opportunity is a very popular option these days. If you want to be successful (and who doesn’t), remember these things.
  • you need to like people and enjoy working with them
  • you will have to have money and time to invest in your business – no way around this
  • you will need to choose your opportunity very carefully, there are far too many scams out there
  • depending on your income goals, you’ll need to focus on your business 1-5 years to achieve ongoing part-time or full-time income
Since the Internet has changed the way we work our MLM and network marketing businesses for the better, I believe that online MLM is the way to go.

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