Using Social Networks to Promote Your Network Marketing Business

Online social networking is becoming more and more popular, and a growing trend. Network marketing home business builders are seeking to find prospects and have success building their business inside the online social networks.
And, if you think about it, why not? It makes sense! The “Web 2.0″ phenomenon brought us from the often boring world of dull, unchanging web pages to an environment where people can interact, learn, and gather information in many different ways. Web 2.0 is characterized by the use of audio and video to communicate and spread a message, as well as the opportunity for everyone to interact and discuss information that is posted online.
The good news is that you can help fill a need here – people are hungry for real, genuine opportunities to make money, and a network marketing home business can offer this and more.
The bad news is for the spammers and hype slingers – in this new online environment, such tactics are not tolerated and will achieve no success at all.
Check out the various social sites – MySpace and Facebook are two of the most popular. Both have communities centered around network marketing home business opportunities and other topics that are focused on making money from home. BetterNetworker.com is another social site that is focused entirely on network marketing. Many of the people there are already in business, but there are tons of resources to help build your business and opportunities to learn from others. The idea is to build relationships, because you never know when someone will be looking for a better opportunity.
When starting to network at one of these social sites, here are some important things to remember.
1. You must be polite and understand that your purpose is to meet people and network. You are not there to openly and blatently promote your business. You’ll be able to set up a profile that tells others who you are and what you’re up to. People in the social networks DO read these profiles. Focus on making friends and contributing to the community.
2. Get involved and check in on a regular basis. You don’t necessarily have to log in every day, but make it a point to show up 2-3 times a week at least and post or contribute something. The key is to be there often enough to be visible, and for people to recognize you.
3. You need to have a personal website to promote yourself and your business. The focus should be on you. Your site can be as small as one page, and should tell others who you are and why you got involved with a network marketing home business. What is your story? What is unique about your business? What can you offer as a sponsor? Focus on what you can do to help your prospects make money and have success.
Get involved, and have some fun with this. Social networking online is not going to go away – it is only going to get stronger. I still know network marketers who are resisting this trend. It’s here to stay so get ready and get involved. Watch your business grow!